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Michaels pushes mobile initiatives to drive in-store traffic
A screen shot of the Michaels iPhone app Crafts retailer Michaels is using a mobile-optimized site application and mobile coupons to drive in-store traffic. Additionally, the company is using QR codes...
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Michaels exec: QR codes, SMS will increase holiday sales
NEW YORK – A Michaels executive at the Mobile Marketing Summit 2011 said the company will be implementing mobile bar codes and SMS into its fall and holiday initiatives as a way to drive consumers...
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Michaels builds SMS database through Earth Day donations
Crafts retailer Michaels is leveraging SMS to not only drive donations for an Earth Day-themed campaign but also increase its number of opted-in consumers. The goal of the Michaels Earth Day campaign...
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Michaels’ responsive site lacks streamlined experiences needed for mobile
The Michaels new ecommerce site While arts and crafts retailer Michaels built its new ecommerce site with inspirational content, including projects that are trending on Pinterest, to cater to on-the-go...
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